Code of Ethics

We at GICdirect.com will conduct ourselves with the utmost integrity, in accordance with the highest standards of ethical and just business practices that adhere to the following Code of Ethics:

• We act with the highest of integrity in the best interest of our clients, placing their interests above our own.
• We will provide our clients with the highest possible rates for Guaranteed Investment Certificates by consistently searching our network of financial institutions.
• We will make the process of purchasing a GIC as easy and straight forward as possible, thereby providing our clients with an efficient and enjoyable service.
• We disclose to our clients all sources of compensation and potential conflicts of interest should they arise, for recommendations being made and for the services performed.
• We make every effort to provide objective, impartial, and complete information to our clients regarding their financial needs and realistic advice about their various options, describing the negative as well as the positive aspects of any recommendations.
• We continually seek to maintain and improve our knowledge, skills, and competence, providing advice to our clients only on matters within our areas of expertise.
• We work with our Associate Branches to bring value to our clients.
• We challenge and develop our Associates and employees to achieve their individual and our corporate potential by creating a dynamic workplace.
• We treat all individuals with fairness, dignity, and respect.